Accounting deals with the theory and practice of developing financial data for two purposes: to enable management to control and plan the development of the enterprise and to enable others to appraise its condition.
Finance focuses on the financial structures and requirements of corporations of various types, the problems of maintaining sound financial condition, the organization and behavior of financial markets of different types, and the influence of public policies on those markets and on corporate finance. A knowledge of accounting is essential.
Marketing adapts analytical and behavioral theories commonly used in such disciplines as economics, operations research, psychology, and sociology. Topics addressed include models for new products, pricing theories, theories about advertising effects, advertising and promotion response models, market research techniques, and theories about marketing decisions.
Organizational behavior focus on social and behavioral science approaches to the study of human activity in organizational settings. The major concern is with regularities, differences, and relationships in purposive behavior. A fundamental grounding in at least one of the basic behavioral disciplines is essential.
Production and operations management emphasizes the study of quantitative methods of analysis, including the use of the computer, in the solution of major economic decision problems of production and operations management.
Quantitative analysis stresses modern developments in the uses of mathematical and statistical tools and computer technology for the solution of managerial problems.
Concentrations by Subject
- managerial economics (minor)
- organizational behavior
- production and operations